Press Release: Buffalo Water Beer on the Road to Vermont

Buffalo Water Beer on the Road to Vermont

MILWAUKEE, WI, September 17, 2010. . . The first semi-load of cases and kegs of Buffalo Water Beer Company’s Bison Blonde all-malt lager leaves today for the green mountains of Vermont, to quench the thirst of some of America’s most serious craft beer drinkers.

“The citizens of Vermont know good beer,” said Craig Peterson, founder and CEO of Milwaukee’s Buffalo Water Beer Company. “Per capita, Vermont has more craft breweries than any other state in the nation, and the customers are appreciative of a good product. That’s why we chose Vermont as the first market outside of Wisconsin to introduce our beer.”

Buffalo Water Bison Blonde has been rated the best American style pale lager in the world, and for the last two years has won the silver medal at the Kohler International Beer Festival in Kohler, Wisconsin.

“Ratings and awards are nice,” said Peterson, “but what really puts a smile on my face is the reaction of the beer drinker who tries Bison Blonde for the first time and says it’s their favorite beer. I love making a product people enjoy and being a part of their life experience. Whether it’s enjoying a cold beer in front of the television, watching football with a plate of hot wings, or sharing a conversation with friends at a local pub. Our beer becomes part of their experience. And that’s my reward.”

Peterson said he admired the fierce independence of the customers he’s met in Vermont and believed that’s why craft beers do so well in the state. “The folks I’ve met don’t seem to follow the traditional pattern of just buying the products they see advertised during half-time. Just like a good Vermont cheese, they know handcrafted products, quality ingredients, passion and hard work make spectacular products. And coming from Wisconsin, I can say Vermont cheese is the only cheese we respect.”

Buffalo Water Beer Company was formed in 2007, when Peterson moved his offices to the intersection of Buffalo and Water Street in Milwaukee’s Historic Third Ward. There the idea for Buffalo Water Beer originated. That summer Peterson designed a beer to compliment Buffalo wings and spicy foods, and Bison Blonde has been a Wisconsin a local favorite ever since. “It was a tough job sampling different beers to come up with just the right recipe to complement a plate of nuclear wings. But someone had to take the bullet for the beer drinkers of America, and I guess that was me.”

Buffalo Water has retained Capital Candy of Barre, Vermont as the company’s wholesaler for the state. “The moment we met the owners and sales staff of Capital Candy we knew they were our team,” said Peterson. “ They are solid, hard working, dependable and honest. We are honored to have them represent us and our products.”

Peterson said he plans on spending a lot of time in Vermont. “I’ve earned a reputation in Wisconsin as the hardest working man in the beer industry. I want to earn the respect and business from the people of Vermont and will work hard to prove it to them. And I can’t wait to meet those two famous ice cream makers from Vermont. I think I have a great concept for a new favor.”

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Press Release: BUFFALO WATER BEER ON THE ROAD TO BUFFALO, NY

CONTACT:

Jodi Puetz
Zigman Joseph Stephenson, Inc.
(414) 978-8024 (o)
(414) 708-4064 (c)

Or

Craig Peterson
Buffalo Water Beer Company
(414) 614-4680

BUFFALO WATER BEER ON THE ROAD TO BUFFALO, NY

Milwaukee, WI, July 21, 2010 . . . . The founder of Buffalo Water Beer Company, brewer of Bison Blonde all malt lager, is on the road to Buffalo, New York to begin planning the launch of its flagship beer in the city synonymous for Buffalo wings and high quality craft beers.

Buffalo Water Beer Company was formed in 2007, after founder Craig Peterson, then a lobbyist for the Wisconsin’s Brewer’s Guild, moved his offices to the corner of Buffalo and Water Streets. “An intersection was our inspiration,” said Peterson. “One of my brewing clients said ‘Buffalo Water,’ what a great name for a beer. Oh, and by the way, the number one finger food throughout America is the Buffalo Wing.”

That summer, Peterson and his team sat down with plates of nuclear hot wings and formulated a beer designed for spicy foods. “You would never guess it would be difficult to build a beer around Buffalo wings, but you don’t want a recipe that’s too heavy, dark or hoppy. It took weeks of testing and the occasional headache, but someone had to take the bullet for America’s wing lovers.”

“Since we began brewing, Buffalo Water Bison Blonde has been one of the highest rated pale lagers in world,” said Peterson. The beer company founder also noted, in a state famous for breweries, Buffalo Water is the only Wisconsin beer company to ever win an award at the prestigious Kohler Beer Festival in Kohler, Wisconsin, where beers from throughout the world are sampled and judged by the public. “Winning the silver medal two years in row is flattering and humbling. Especially when competing against beers like Chamey and Duvel, and many of America’s top craft brewers. I’m just fortunate to be able to stand on the shoulders of the brewers who built Wisconsin into one of the country’s top craft beer states.”

Peterson said the trip to Buffalo and other Upstate New York cities was much like a scouting expedition. “We want to meet the customers, the hardworking hospitality workers and the people who can bring our beer to market. Buffalo, New York and Milwaukee, Wisconsin are similar in so many ways. A hard work ethic, dedication to family and community and a love of good beer with friends, is just one of the many things our communities have in common. And we can’t forget the weather.”

Noting both Buffalo and Milwaukee are port cities, are about the same size, have similar urban issues and assets, and diverse ethnic populations, Peterson said it’s no coincidence the Buffalo Street his operations are located on is named after Buffalo, New York and not the animal. “Over one hundred years ago our cities shared a common bond. I’d like to think we can bring our cities a little closer together by sharing a nice cold Buffalo Water beer and plate of authentic Buffalo wings.”

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Beer bar coming to Milwaukee Public Market

By Doris Hajewski of the Journal Sentinel
Aug. 7, 2009

Buffalo Water Beer Bar will open in the center of the Public Market in the fall, if the liquor license application is approved.

The bar will be located near the Thief Wine Bar, across from Rupena's. The space has been occupied by some tables and chairs since Ceriello's moved its grocery racks out of the market.

Peter Gohsman is the owner of the new bar. He will sell Buffalo Water products under a license agreement with Buffalo's owner Craig Peterson. Other Wisconsin craft beers also will be offered, along with small pizzas at lunch and dinner.

Ryan Wickens
Marketing Communications Specialist

Buffalo Water Beer Company
309 N Water Street, Suite 315
Milwaukee, WI 53202

414.978.8013 (office)
414.801.8970 (cell)

FOR IMMEDIATE RELEASE

TAKE THE CHILL OUT OF SUMMER WITH BUFFALO WATER "AUTUMN RECIPE" BEER

Milwaukee: July 28th, 2009 - Buffalo Water Beer Company is set to release a special recipe Bison Blonde All Malt Lager Beer to take the chill out of the unseasonably cool summer this year.

"As you'll see, our Blonde got a bit of a tan, and it's time to let this genie out of the bottle," said brewery founder and CEO Craig Peterson. "We brewed this batch with a slight recipe change to bring out the satisfying lagered malt goodness people expect in an Autumn brew," Peterson added. "We added a finely crafted toasted malt to this batch, hoping to create a beer with a little extra warmth for these chill summer days. Let's call it a ‘Septemberfest' beer."

The brew pours with a faintly amber glow, adding a new visual appeal to the firm's signature Blonde Lager. "We super-lagered the beer for added flavor richness and complexity," Peterson said.

The beer's production was strictly limited to 500 cases, and will only be available in bottles. The cases and the bottles will feature distinctive hand-applied orange labels to distinguish them from the traditional recipe Blonde Lager.

Peterson said there has been demand for the firm to expand its product offerings, and that this is a first step toward doing so. "We weren't ready to create and entirely new style of brew, since we have been overwhelmed with the response to our product, and it's all we can do to keep the shelves filled with Buffalo Water Bison Blonde," he said. "But we thought this would be a good chance to tweak the formula a bit to respond to consumer demand. Of course our signature Bison Blonde in the traditional packaging will still be available at your favorite stores and taverns.

"Maybe next summer we'll produce a new style of beer - perhaps a Winter Warmer, if the season is anything like this one," Peterson added.

# # #

Pop a top for Pop in observance of Father's Day

From the Milwaukee Journal Sentinel

Bison Blonde lager co-creators Craig Peterson and Jim McCabe raise a toast at the Milwaukee Ale House on N. Water St.

To toast the father figures in your life this Father's Day, there are now literally hundreds of different brands of beer made in Wisconsin.

But don't just hand Dad his favorite brewski or buy him a six-pack. Think creatively.

Falling as it does on Sunday, the day is ideal for brunch. An unfiltered hefeweizen makes a fine substitute for champagne in a mimosa mixed with orange juice.

If you're a fan of barbecue, you could marinate a batch of Buffalo chicken wings to grill for dinner. It's the designated dish to serve with Buffalo Water Brewing Co.'s Bison Blonde lager, the creation of two brewing entrepreneurs, Jim McCabe and Craig Peterson, who also happen to be fathers.

Peterson, who is also the owner and CEO of public relations firm Zigman Joseph Stephenson Inc., met McCabe through work with the Wisconsin Brewers Guild. Over several months, Peterson and McCabe discussed the possibilities of brewing up a new business, and in December of 2007, Buffalo Water Brewing Co. launched its first brew.

McCabe is one of the founders of the Milwaukee Ale House and the Milwaukee Brewing Co., the contract brewery that makes Buffalo Water's Bison Blonde lager.

As for Father's Day, McCabe said his two young daughters and wife make most of the plans, "but if I have anything to do with the dinner, a craft beer will definitely be part of the meal."

Peterson recalled Father's Days of his childhood.

"My father and both grandfathers were meat cutters, so with most meals, especially holidays, it was all about the meat," he said. "In the late 1960s my dad had the first gas barbecue on the block (actually mainlined into the gas line - no bottled propane here), and his special barbecued chicken with homemade sauce is still my all-time favorite.

"Today, my sons Andrew (11) and Hunter (7) have followed in my footsteps and help make barbecue the center of Father's Day."

Buffalo Water Bison Blonde took a silver medal in the Kohler Festival of Beer competition last month.

The lager has culinary uses, too. At Triskele's restaurant, 1801 S. 3rd St., the chefs include the brew in batters for fish fries and onion rings.

Another Milwaukee father and brewer, Russ Klisch, has been working hard on the launch of a new ale, Wheat Monkey, released by Lakefront Brewery last week.

He looks forward to Sunday as a chance to finally relax.

"Hopefully, I'll have my first vacation day in months, and will be taking it easy and doing absolutely nothing on Father's Day," he said. "My wife, May, will grill the things our family likes, such as burgers and brats." Beer will be incorporated.

"She'll add a bit of dark beer to the barbecue sauce to thin it out for basting," Klisch said.

Here are three recipes to make Father's Day a feast, from morning brunch to spicy grilled finger food fit for a party. Craft beer maven Jeff Mendel prepares this with Left Hand Brewing Co.'s Haystack Wheat, but any unfiltered wheat ale with citrus hops character can be used. From "The Best of American Beer and Food" (Brewers Publications, $22.95).

Sunday Morning Haystack French Toast
Makes 4 to 6 servings

2 ounces yeasty wheat ale

4 eggs plus 2 egg yolks

¼ cup whipping cream

½ teaspoon ground cinnamon

¼ teaspoon vanilla extract

¼ teaspoon ground nutmeg

6 thick slices bread (challah or large loaf)

Vegetable oil spray

½ cup powdered sugar

Warmed maple syrup, blueberries, strawberries, raspberries (optional)

Let bottle of ale sit out at room temperature at least 6 hours to allow the yeast to settle to the bottom of the bottle. Carefully decant the first 10 ounces (1 ¼ cups) of the bottle into 2 glasses and reserve for Orange Ale-mosa. The remaining 2 ounces in the bottle should be very yeasty and opaque. Swirl the bottle to mix the yeast.

In a bowl, combine the eggs, yeasty ale, cream and spices. Beat with electric mixer until mixture is smooth and aerated, with lots of bubbles.

Place bread slices in a large jellyroll pan with deep rim and pour egg mixture over it. Turn bread to coat evenly and let soak until almost all of mixture is absorbed.

Prepare a greased griddle or large skillet, with 2 to 3 sprays of oil, and place over medium heat. Use a spatula to place soaked bread on hot griddle. Cook and turn bread pieces two or three times until both sides are golden brown.

Arrange French toast on warmed plate. Pour powdered sugar into a sifter and tap over toast. Add syrup and fruit.

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Lakefront Brewery owner Russ Klisch's wife, May, incorporates the local brewery's Cream City Pale Ale into a brine, marinade and sauce for grilled pork tenderloin.

Cream City Pork Satay
Makes 4 servings

1 ½ pounds pork tenderloin

1 tablespoon salt

1 tablespoon sugar

1 cup Lakefront Cream City Pale Ale

Marinade (see recipe)

Sauce (see recipe)

1 English cucumber

½ red onion

24 to 32 long bamboo skewers, soaked and patted dry

3 tablespoons vegetable oil

Slice pork tenderloin lengthwise into two long pieces. Then cut meat crosswise into ¼-inch slices. Place meat in a zippered bag with salt, sugar and ale; brine in refrigerator about 1 hour. Drain, pat dry and place meat in bowl.

Make marinade, then add to pork and refrigerate at least an hour. While meat marinates (about 40 minutes before you plan to start grilling), make sauce.

Wash and dry cucumber; cut crosswise into angled slices about 1 inch thick. Peel onion and dice into 1-inch pieces; break into individual layers. Set aside.

When ready to grill, remove meat from marinade. Thread 2 to 3 pieces of meat onto each skewer. You will have to bunch slices of meat in order to thread. After you've threaded all the pieces of meat, gently push meat to one end of the skewer.

When meat is skewered, pat dry and brush with oil.

Heat grill to medium high. Place ends of skewers with the meat on grill and cook 1 minute, just until seared, then flip over. Grill until meat is done but still tender.

Serve satay on skewers with sauce, cucumber and onion.

Marinade:

1 stalk (6-inch) lemongrass

6 shallots

2 teaspoons ground coriander

½ teaspoon ground cumin

2 teaspoons brown sugar

1 teaspoon soy sauce

1 teaspoon curry powder

2 tablespoons Cream City Pale Ale

Cut lemongrass into ½-inch slices. Bruise the lemon grass by pounding with a meat mallet. Peel and roughly dice shallots. Place in food processor with coriander, cumin, brown sugar, soy sauce, curry powder and ale.

Sauce:

½ cup Cream City Pale Ale

¼ cup chicken stock

¼ cup coconut milk or heavy whipping cream

1 teaspoon brown sugar

1 stalk (6-inch) lemongrass, bruised

1 to 2 teaspoons soy sauce

1 teaspoon curry powder

½ cup chunky peanut butter

In saucepan, combine ale, stock, coconut milk or cream, brown sugar, lemongrass, soy sauce and curry powder over low heat, stirring until incorporated; let simmer uncovered 15 minutes, stirring occasionally. Let cool off 10 minutes; remove lemongrass. Place peanut butter in a bowl and add tablespoonfuls of the liquid at a time, stirring to blend.

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This recipe is adapted from "Grilling with Beer" ($21.95), www.grillingwithbeer.com.

Bison Blonde Buffalo Wings
Makes 6 servings

24 ounces golden lager

5 pounds chicken wings, cut into 3 sections, small tips removed

1 cup (2 sticks) butter

2 tablespoons minced garlic

¼ cup minced fresh jalapeños (or habañeros and jalapeños)

1 ½ cups hot pepper sauce, or more to taste

1 teaspoon finely ground black pepper

24 bamboo skewers, at least 10 inches long, soaked in water

Place wings in bowl and cover with lager; stir, cover bowl and chill at least 6 hours.

In large Dutch oven, melt butter; add garlic and jalapeños. Sauté over low heat until jalapeños are tender. Add hot pepper sauce and black pepper. Mix well and simmer 3 minutes. Remove from heat and let cool to lukewarm. Place in blender and purée until smooth.

Grill at medium heat. Drain wings and thread on skewers, 3 to 4 pieces per skewer. Keep pieces of similar sizes together so chicken will cook evenly. Place skewers on grill over indirect heat (or use a grill basket). Cook 25 minutes or until very brown and crispy, turning every 5 minutes. Arrange cooked wings on platter, cover with prepared pepper sauce and serve.

Craig Peterson Appears on 1050 WLIP Radio....

This past Friday, March 27th, 2009 Buffalo Water Beer Company president and Chief Executive Officer, Craig Peterson, made an appearance on Kenosha radio station 1050 AM WLIP.

Peterson was appearing on the show, alongside Buffalo Water's Head of Sales, Mike Chaltry, to speak about our wonderful Bison Blonde lager, and to promote the upcoming 2nd Annual Kenosha Beer and Cheese Fest at Dairyland Greyhound Park.

The event took place this past Saturday, March 28th, 2009 between 1 p.m. and 5 p.m. and Buffalo Water was present to reach out to beer drinkers across Southeastern Wisconsin.

Since then, we've been able to track down the audio from the Lenny Palmer show that Peterson and Chaltry appeared on last Friday.

Click here to listen to it. The segment featured several other guests - to hear the Buffalo Water segment scroll about one-third into the recording. Enjoy!

Video: Craig Peterson's Buffalo Water Wings...

In an earlier story we had mentioned Craig Peterson, Buffalo Water Beer Company president, was to appear on local Milwaukee TV news station TMJ4 to reveal his secret buffalo wing recipe. Well, we were able to track down a copy of the recording and have posted it on You Tube. So if you want to prepare some absolutely delicious wings during Packers games this fall, why not try Mr. Peterson's very own Buffalo Water Wings....

Buffalo Water Video: TMJ4 Broadcast Summer 2008

Craig Peterson, who by now you know is the Buffalo Water Beer Company's CEO and beer guru, appeared on Milwaukee NBC affiliate, TMJ4 this summer. We were finally able to get our hands on a copy of the tape, so posted it on You Tube. You can also view the broadcast below:

Craig Peterson's "Buffalo Water Wings" to Appear on TMJ4 this Sunday....

Craig Peterson, Buffalo Water Beer Company CEO and beer enthusiast, will be appearing on NBC affiliate TMJ4 Milwaukee this upcoming Sunday September 28th, 2008. Peterson will be providing a "Buffalo Water Wing" cooking demonstration featuring his very own wing recipe, surely to the delight of appetites across Milwaukee. Peterson will be appearing on Today's TMJ4 anytime between 8:45 a.m. and 9 a.m. on Sunday.



However, for those who may have pounded a few too many Blondes the night before, unable to wake up at this unknown time of day, below is the magical recipe Mr. Peterson will be using this upcoming weekend...

Ingredients:
Instructions:
  1. Place wings in 9 x 12 baking pan
  2. Pour one bottle of Buffalo Water Bison Blonde Lager into pan
  3. Place in pre-heated 350 degree oven
  4. Bake for 45 minutes
  5. Remove from oven and drain juices
  6. Pour one bottle of Franks RedHot Buffalo Wing Sauce over chicken
  7. Distribute evenly
  8. Cut celery into sticks
  9. Serve with Marie's Chunky Blue Cheese Dressing on the side
See, really it's not that difficult, even if you are hungover! Just don't forgot that key ingredient: Buffalo Water Bison Blonde Lager.

Tapping the keg on a new brand of beer


From the Milwaukee Journal Sentinel
All photos - Kristyna Wentz-Graff

Posted: May 21, 2008

Joe McCabe, Milwaukee Brewing Co.'s manager, monitors bottling during the initial run of 450 cases of Bison Blonde Lager at the brewery's 2nd St. location. Photo/Kristyna Wentz-Graff.


Bison Blonde Lager will be available in some area stores, such as Woodman's, on Thursday, and a tasting will be held at Riverhorse Inn, 701 E. Center St., from 6-8 p.m. Friday. See www.buffalowater.com.


Craig Peterson (right), president of Buffalo Water Beer Co., admires a beaker of his new Bison Blonde Lager at Milwaukee Brewing Co.'s 2nd St. Brewery Wednesday. Brewery owner, Jim McCabe (left) worked with Peterson on the recipe.


Joe Pierce, a brewery worker for the Milwaukee Brewing Co., watches caps placed on bottles during the initial run of 450 cases.

Milwaukee Microbrewer Begins Bottling

Published May 21, 2008 - BizTimes Daily

The Buffalo Water Beer Company, Milwaukee's newest microbrewer, will begin bottling its beer for the first time this afternoon at its brewery on Milwaukee's near south side.
The company will begin bottling its flagship lager, Bison Blonde, at its brewery, which is located at 613 S. Second St.

Since its introduction to the market in 2007, Buffalo Water has been available on tap at various local taverns, including the Milwaukee Ale House, the Carleton Grange Pub, Triskele's, the Donges Bay Clubhouse and Dairyland Greyhound Park.

The Buffalo Water Beer Company was founded in Milwaukee in 2007 by local beer enthusiast and entrepreneur Craig Peterson. Created to complement hot foods, particularly Buffalo wings, Buffalo Water Bison Blonde Lager is brewed in accordance with the Bavarian purity law of 1516, meaning there are only four ingredients in the brew: water, malt, hops and yeast.
The bottled Buffalo Water Bison Blonde will be available at Woodman's Food Markets throughout Wisconsin.

'Coming Back to Beer'

By Eric Decker,
of Small Business Times
Published
December 7, 2007

...Earlier this year, Peterson created Buffalo Water Brewing Co., a new beer brand brewed and packaged in Milwaukee. The company’s first beer, Bison Blonde Lager, is being introduced to the marketplace this month.

Peterson concocted his brewing venture when he was leasing office space for Zigman Joseph Stephenson at the intersection of Water and Buffalo streets.

The Buffalo Water name was too good to leave alone, Peterson said, and begged to be developed into a beer brand.

“I talked to my friends in the brewing business, and they said the name is ingenious,” he said.

The first beer produced by Buffalo Water is Bison Blonde Lager, beer specifically formulated to be paired with Buffalo wings, Peterson said.

“The No. 1 finger food is Buffalo wings,” he said. “And we want the name to be synonymous with wings and hot foods.”

To create his new beer, Peterson sampled 30 different beers he thought would match well with spicy foods such as Buffalo wings. He eventually found a profile that matched well, and he then tracked down its recipe online. With the help of a master brewer, that recipe was tweaked to create Bison Blonde Lager.

While Bison Blonde Lager is a craft beer, it’s different from most microbrews, Peterson said. Bison Blonde Lager is relatively low in alcohol and light in color and in flavor. Many other microbrews have higher alcohol content, heavier flavors and use larger amounts of hops.

“This is what I’d call a crossover beer,” Peterson said. “A lot of women don’t like the hops, heaviness and alcohol content. This beer appeals to people who don’t have an appreciation for big beers. And bartenders like it (Bison Blonde). They can sell twice as much of it (because of the lower alcohol content and lighter flavor).”

Bison Blonde Lager was formulated for easy drinking – what Peterson calls “poundability.” One of the marketing slogans Buffalo Water Brewing is using to promote the beer is “Slam a Blonde Tonight.”

To read this article in full visit the Small Business Times of Milwaukee and Southeastern Wisconsin by clicking here.